Helping business owners, freelancers & other self-employed creatives succeed… and have fun doing it. It can be overwhelming at times, but there’s nothing like the privilege of working for yourself – making your own rules, owning your time, and trusting your instincts to make the right decisions. With short episodes that get straight to the point, this podcast is about the common issues we face in business, along with solutions that work for other creatives like you. Aardvark Girl is a producer, project manager & business specialist with 20+ years of experience managing companies & helping people in creative industries. She helps you get a handle on the business side of things so you can focus on your talent. Let's get to work!
Episodes
Monday Aug 10, 2020
Monday Aug 10, 2020
People put a lot of focus on followers - the number of people on our social accounts - as proof of success. But I think it's more important to concentrate on delivering solid content that connects with our target audience and inspires them to engage and share. Maybe it's because I don't enjoy social media, but I do believe organic growth is possible, and often more meaningful. For me, if even one person resonates with my message, I consider that a success.
01:06 What follower count can means for podcasters, YouTubers, IG posters and bloggers
01:39 Looking for validation in the numbers
02:12 My goal is to develop meaningful connections with other business owners
02:58 Share helpful tips, strategies, images and videos - don't make it all about selling
03:15 Don't be afraid to mix it up with some non-business posts to show who you are
04:15 Growth can be slow - it takes time to build and maintain the right audience
04:58 Sometimes we expect too much too fast. There's no set amount of time that is "right."
05:14 Take the wins when you get them. When anyone connects with your post, you've accomplished something.
05:42 Take a minute to tell people when you like what they're doing. That feedback matters. We should support each other.
06:35 Keep doing good work, share when you’re inspired to share, and keep being true to who you are. That’s what really matters.
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